New Local Partner in China

As China's seafood processing industry continues to advance toward greater efficiency and automation, we are pleased to introduce Hui Xie (Gary) as our local partner in the region.

Gary brings more than 15 years of experience in the food processing sector, along with a strong technical background and an extensive network within the Chinese seafood industry. As CEO of Nicestar Technology Trade (Beijing) Co., Ltd, he has represented leading international brands and built lasting relationships with processors across the country. His experience spans a wide range of species — including salmon, cod, tilapia, and squid — bringing valuable perspective to our work with processors in China.

That perspective has already come into play. Gary recently joined our activities in the field, attending this year's China Fisheries & Seafood Expo alongside Claus Nielsen.

We look forward to building on this partnership and the opportunities it brings for seafood processors across China.